We help you create kind cultures that retain employees, improve productivity and meet your financial goals.

Started in 2020 with a simple idea... Kindness is the way we come together and transform how we thrive in a diverse world. We believe kind work cultures AND positive financial performances are not mutually exclusive. Connecting empathy, psychological safety, and cognitive diversity are the foundations for engaging people, creating customer advocates and staying competitive in the marketplace.

We focus on the 3Ps - People, Process and Profits - all of which are connected.

Be Kind Lyfe, Culture and leadership consultants

Meet the Team

  • Leadership expert, culture expert, Be Kind Lyfe, Andrea Herbert, Andie Herbert

    Andrea (Andie) Herbert, MBA

    FOUNDER & CHIEF KINDNESS OFFICER

    With nearly two decades of experience, I help organizations transform their cultures into employee and customer-centric businesses that deliver value with every encounter in a kind way. Using my superpower of emotional intelligence, I excel in developing and executing strategy through relationship building and engaging, energizing and mentoring talent. I place high value on listening, empathizing, and connecting with a diverse group of people. This is what makes me a great mentor and strategic executor. Simply put, I make leaders better. My life philosophy is progress over perfection and know that some of the best lessons come when you fail. So, I focus on failing fast, learning, and progressing forward.

  • Leadership expert, culture expert, Be Kind Lyfe, Consultant, Rachael Gass

    Rachael Gass, MS, CPC, BCC, PMP

    LEADERSHIP & CULTURE CONSULTANT

    Rachael spent 20 years working in Healthcare, IT, and Finance for companies including Kaiser Permanente, Perot Systems, and Unisys. I have led initiatives involving large stakeholder groups for infrastructure migrations, new application adoption and complex multi-system upgrades. My corporate experience enables me to deeply understand a client’s challenges and the complexities of being a leader within large organizations. I am a Board-Certified Coach (BCC) and hold a certification in Leadership Coaching, CPC, from the College of Executive Coaching ® (ICF accredited). Additionally, I am a certified Project Management Professional (PMP) and utilize Myers Briggs Type Indicator ®, The Predictive Index ®(PI) and Emotional Intelligence 2.0 (EQi ®) assessments to support my clients. I am a proud mama, wife, and friend living in Central Oregon.

  • Jason Goldberg, MBA

    BUSINESS ACCELERATION. PROCESS IMPROVEMENT. PEOPLE OPERATIONS

    ason Goldberg is the Managing Principal of Elevate Business Solutions, LLC where serves as a business advisor and executive coach to small and mid-sized enterprises.  With his prior experience leading large and complex organizations, Jason has developed expertise in Strategic and Growth Planning, Leadership Development, Organizational Design, and Performance Improvement & Optimization. Jason attained his undergraduate degree in Mechanical Engineering from Georgia Institute of Technology as well as a Master of Business Administration from Emory University.  Following his undergraduate studies, Jason joined Delta Air Lines as an airframe structures engineer.  He went on to lead multiple engineering and planning divisions within Technical Operations - Maintenance Services. Following a successful career at Delta Air Lines, Jason joined Ingersoll Rand within the Club Car Business Unit as a member of the executive leadership team.  During his tenure, he led Corporate Strategy & Product Development, Global Services, and finally led Global Marketing & Product Management. During his professional career, Jason has had the opportunity to work and travel extensively across North and South America, Europe, the Middle East, Asia, and Australia. Jason is a FocalPoint International certified business and executive coach and leverages his global and professional experiences within both the public and private sector to serve the clients of Elevate Business Solutions.

  • Stevie Ray Anthony

    BRAND STRATEGY

    Having well over two decades of entertainment and branding experience, I help develop, shape, & grow brand identities for individuals and corporations across various industries. I believe with a positive, forward-thinking frame of mind, effective & efficiently planned strategies, & a strong drive you can succeed in achieving any & all of your life goals. My job is to be the guiding light on your pathway to the absolute best version of you. My life philosophy is the best way to predict the future is to have a hand in creating it. Let’s go!

Partners

Shaunte’ Kinch, MS - Empact Global

With over 20 years of design and problem solving experience I run towards challenges and believe that anything is possible. My superpower is tackling large complex issues and breaking them down into manageable and understandable pieces. I help make people, processes and places better. In addition to being a seasoned problem solver, I’m an expert facilitator, translator of strategy to action and solutionist. I have broad experience spanning healthcare, aerospace, defense, government and manufacturing. 

I have a master’s degree in mechanical engineering, and certificates in lean practice, project management, systems engineering and entrepreneurship. I’m the founder and principal of Empact Global, where empathy and innovation solve problems through collaboration. A self-proclaimed global citizen, I love to travel and believe that life’s greatest lessons come through experiencing other cultures. I live in North Carolina with my husband, three children, four dogs and 7 fish.