Human-Centered Leadership.

Operational Rigor. Real Results.

People operations, employee engagement, workplace culture, leadership

We help small and mid-sized businesses align leadership, culture, and strategy—so growth becomes easier, faster and more sustainable.

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Growing organizations rarely fail because of a lack of talent or ambition. They struggle because leaders face too many decisions, unclear priorities, eroding trust, weak accountability, and strategies that don't translate into execution. These issues are often invisible—-and carry real financial and human costs.

What Aligned Leadership Creates

Our Services

Leadership Development

Strategy & Execution

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Fractional Workplace Partnership (Kindempowered)

Scale Without the Burnout

Why Choose Be Kind Lyfe?

We help owners and founders transition from "doing everything" to leading effectively, ensuring your business grows while your well-being stays intact.

Operational Rigor Meets Empathy

We don’t just offer "soft skills." We provide the structural and rhythmic frameworks your team needs to execute at a high level.

Big-Firm Expertise, Boutique Attention

Fractional Leadership Strategy

Every business is human-led, and we treat yours that way. We leverage 15+ years of executive leadership experience to provide boutique, one-on-one support. No pre-packaged fixes—just real, strategic partnership designed to meet you where you are and help you grow.

You don't need a full-time Chief People Officer. We provide the high-level strategic guidance you need on a scale that fits your budget.

Let’s Grow Your Business, Without the Stress

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Is your culture an asset or a liability? Take this quick quiz to get your culture asset score.

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What our client’s experience

  • 80% achievement in monthly production targets

  • 10 + point improvements to employee engagement scores

  • 85% favorable Manager Effectiveness Index (MEI)

  • 9% improvements in profitability over 12 months

*Based on individual client experiences. Results may vary.

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Doug Gunderson

Former Head of Operations

Andrea is a high-energy, passionate, mission-driven leader who understands the critical importance of leadership and team development. Andrea has been incredibly impactful helping leaders become more effective in engaging their teams in the process of improving performance.

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Jennifer Craighead

Executive Director,Workforce Health Consulting

Rachael has a strategic mindset complemented by a process-driven approach. She has the ability to think big picture and then focus in on operational issues and improvements. She is incredibly flexible, productive and collaborative. She brings her whole self to everything she does, and her authenticity instills confidence and trust in those lucky enough to work with and for her.

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Lindsey Scott-Florez

Practice Leader Health Plan Regulatory Services

I recently attended Rachael’s group coaching sessions and it was the best professional development experience of my career. She helped me so much in identifying the kind of leader I want to be and provided concrete exercises to develop the skills to support my vision. Rachael is an extremely gifted coach I can’t recommend her highly enough.

Patricia Froehling

SVP Operations, Optum Insight

Andrea was instrumental in helping my leadership team deliver better employee engagement and improved my team's operational performance by driving a team environment, building a bridge between leaders and their teams as well as motivating my leaders towards servant leadership. She has an incredible skill of connecting with all different types of leaders because she meets people where they are.

Susan Sierakowski

CPA, Corporate Controller at The Pampered Chef

I had the pleasure of being part of Rachael’s Finding Your Leadership Voice group coaching session this past spring. The weekly topics, group discussions with individuals across multiple industries and positions, real life examples used to apply the leadership concepts, and resources provided made this engaging, educational, and practical rather than a format of simply presentations and lectures. The confidence in my leadership style and application grew exponentially by the end of this session.

Shola Richards

Founder & CEO Go Together Global

In my career, I have never seen anyone have the ability to clearly and concisely deliver a message to all levels of the organization and effectively as she can. It doesn't matter if she is communicating to C-Level executives or front line employees, everyone who is fortunate enough to spend time watching her in action will leave changed by her boundless enthusiasm, passion, and knowledge of our healthcare system.

Carmen Fells

Vice President, Revenue Cycle Operations, Northwell Healthcare

Andrea is the best of the best! I have had the privilege to work with Andrea driving excellence with several initiatives. In partnering with Andrea we had an increase across the market for Press Ganey Scores as it relates patient registration questions. We enhanced communication and sharing between facilities, problem solving, process and quality improvements. In addition our Employee Engagement scores increased by 20% from prior year.

April Witteveen

Library Director, OSU Cascades

Rachael skillfully guided our team through a great discussion on values and how we can best serve our community when we live out the values we believe in as an organization. Rachael’s sense of humor and kindness led to an immediate connection with everyone in the room during our time together; this created an environment of trust that was crucial to open discussion and led to meaningful insight.

Kim Barber

Learning and Development ExecutiveHarvard Graduate School of Education M.Ed.

Rachael's exceptional work fostered growth and collaboration within our organization. Her ability to engage with employees and leadership created a safe space for open dialogue, providing valuable insights that shaped our direction. Through coaching and workshops, Rachael inspired a growth mindset, empowering leaders and employees to embrace challenges and drive positive change.

We don't arrive with pre-built solutions.

We listen at every level, and focus on behavior change first.

Then reinforce it with structure, process, and rhythm.

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